Posh, Broke, & Bored was born in 2012 - out of boredom, naturally - as a parody of a lifestyle photographer's work. Eventually, the blog evolved from social commentary into an online diary, earning a loyal following for Jasiminne's unique brand of charm, personal writing style, and eclectic lifestyle.
Born and raised in Malaysia, Jasiminne moved to England aged 19 to study Graphic Design and Illustration at Central Saint Martins where she graduated with honours. After freelancing as an illustrator and comic artist, and a brief stint working for Harper's Bazaar Malaysia as a graphic designer, Jasiminne decided to concentrate her efforts on blogging.
Posh, Broke, & Bored was relaunched in 2016; the latest version of the site combining both the personal touch of a blog with a glossy new editorial layout - in keeping with Jasiminne's background in visual art, design, and communication.
Today, Posh, Broke, & Bored is read internationally for its luxurious lifestyle content from travel to fashion; with an emphasis on photography; a thoughtful, design-led reading experience with an editorial feel as well as high, consistent engagement with the blog’s dedicated following of discerning readers.
Jasiminne Yip now calls both Kuala Lumpur and London home. This has earned Posh, Broke, & Bored a unique following - equal in size in both the UK and Asia & Australia, matched only by the blog’s audience in North America.
Malaysia Tatler —
"Force of nature...(Jasiminne is) gifted with an eye for aesthetics and for the written word."
ALL VISUALS ON POSH, BROKE, & BORED (UNLESS STATED) ARE BY JASIMINNE YIP.
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